— Use Cases · 2026
A selection of ABM programs Julia has built and led across enterprise SaaS, FinTech, iPaaS and data warehouse.
— Platforms
Oracle
Julia played an integral role in Oracle winning the HESS (group of Colleges) account. She built a targeted content board in Folloze for Oracle's college product line and launched an 8-touch nurture sequence — closing a six-figure deal within two months.
6-figure
— Deal size
2 months
— Time to close
8 touches
— Nurture
— Platforms
Intuit
Julia developed the strategy and creative ads — in partnership with an agency — for Intuit's new ERP product, Intuit Enterprise Suite. The journey-based ABM campaign was built on Demandbase and targeted high-value accountants, driving meaningful engagement across the buying group.
High-value accountants
— Target
Journey-based ABM
— Motion
Demandbase
— Platform
— Platforms
Celigo
Julia launched the company's first ABM campaign end-to-end at Celigo, an iPaaS (Infrastructure as a Platform): developed target account lists in ZoomInfo, trained sales and SDR teams, configured the RollWorks platform with ops support, and led campaign creative from brief to launch.
End-to-end
— Scope
Sales + SDR
— Teams enabled
ZoomInfo + RollWorks
— Stack built
— Platforms
Yellowbrick
Julia identified leads stalling after initial discovery calls at Yellowbrick (data warehouse) and implemented an account-based campaign powered by 6Sense to re-engage them — accelerating MQL-to-SQO conversion time by 33%.
33% faster
— MQL → SQO
High-velocity ABM
— Motion
6Sense
— Platform
If you want results like these — accelerated pipeline, accounts won, teams activated — let's talk. We'll tell you honestly if we can help.