— Studio · Amsterdam · Berlin · Lisbon
A consultancy
built like an editorial house.
ABM Partner Spain is a partnership of operators, editors, and analysts. We work with around twelve clients a year.
— Manifesto
Marketing is a function of revenue. Brand is a function of trust. We build for both, in that order.
We do not chase awards. We do not buy attention. We build engines that compound and brands that endure.
— Operating principles
Four convictions.
I
Operators, not vendors
Every senior on the team has run B2B marketing in-house. We've sat in your seat.
II
Editorial standards
We treat content, brand and decks the way a magazine treats its cover story.
III
Sales as co-author
We don't ship plays without sales in the room. ABM only works when both sides build it.
IV
Compound, don't campaign
We optimise for what survives the next budget cycle, not the next sprint.
— Partners
The people who’ll show up.
You hire ABM Partner, you get ABM Partner. No bait and switch, no off-shore deck factory.
Mireille Köhler
— FOUFounding Partner · Strategy
Ex-McKinsey, ran demand at two unicorns in DACH.
Davi Marques
— PARPartner · ABM & RevOps
Built ABM engines for Series B–D B2B SaaS across EMEA.
Anika Roest
— PARPartner · Brand & Content
Editor-turned-strategist. Builds B2B brands like editorial titles.
47
Engagements since 2019
€2.1B
Pipeline influenced
3
European studios
12
Active partner clients